Typography - Task 2
27/08/2021 - 25/09/2021 (Week 5 - Week 7)
Ataka Lukman Hamzah / 0350012
BDCM / Typography
Task 2
LECTURE
WEEK 6
In this lecture Mr Vinod, showed a demo on how to create a 2-page editorial spread. Also, things that needs to be done in the process of making it. Other than that, the requirement such as the size of the page and how to save the 2 page editorial spread for submission.
Step-by-step Layout Making:
1. To research, to understand the text that we are using
2. Thumbnail sketch (exploring possible ideas)
- Headline
- Text
3. Patches (to look for white areas, black areas, balance)
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| Page Size (200 x 200 mm) |
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| Side-by-side Spread Page Select All Pages > Right Click > Uncheck Allow Spread to Shuffle > Drag the Page Side by Side |
INSTRUCTIONS
For task 2, we are expected to create a 2-page editorial spread (200 x 200)
with the provided texts. The rules are to not use any images and colors.
Minor graphical elements like lines, shade, etc are allowed.
Task 2: Text Formatting and Expression
1. Sketches
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| Fig 1.1: Layout and Title Sketches |
I did several sketches on the layout and the idea of the title for the
editorial. These ideas are inspired by the Bauhaus styles covers. It is only
a rough sketch to get the idea of how the expressions would look like later
in Illustrator and InDesign.
Bauhaus is a design movement and an influential art that began in 1919 in
Weimar, Germany. The movement promote a geometric, abstract style. Its
aesthetic continues to influence architects, designers and artists.
Qualities of Bauhaus Design:
- Plainness
- Simplicity
- Streamlined Aesthetics
- Modernity
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| Fig 1.2: Bauhaus Design Style |
Futura is one of the typefaces that are well-known representation of Bauhaus
in typography. The geometric and sans-serif font are taken from geometric
shapes that are seen in Bauhaus style design. Futura have the
characteristics of efficiency, forwardness, even-weighted strokes and tall
ascenders.
3. Digitalization
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| Fig 1.3: Sketches Digitalization |
These are the digitalization of my sketches. In this design I tried
incorporate elements that is used in a Bauhaus design style. Using the
geometric, abstract style to achieve a look of simplicity, modern and
plainness. Also, I tried to use elements from the inspiration in my designs
by using lines, shapes and the right typeface.
4. Layout Progress
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| Fig 1.4: Layout #1 |
Fonts: Futura Std (Book, Medium, Heavy)
Point Size: 9 pt (body text), 9 pt (sub-text)
Leading: 12 pt
Paragraph Spacing: 12 pt (text, sub-text),
Line Length: 54 (body text), 45 (sub-text)
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| Fig 1.5: Layout #2 |
Fonts: Futura Std (Book, Medium, Heavy)
Point Size: 9 pt (body text), 8 pt (sub-text), 12 pt
(leading)
Leading: 12 pt
Paragraph Spacing: 12 pt (text, sub-text),
Line Length: 62 (body text), 32 (sub-text)
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| Fig 1.6: Layout #3 |
Fonts: Univers LT Std (55 Roman, 59 Ultra Condensed)
Point Size: 10 pt (body text, sub text)
Leading: 12 pt
Paragraph Spacing: 12 pt (body text, sub text)
Line Length: 49 (body text), 44 (sub text)
Layout Experimentation
Layout #1 Ideas
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| Fig 1.7: Layout 1 #1 |
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| Fig 1.8: Layout 1 #2 |
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| Fig 1.9: Layout 1 #3 |
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| Fig 2.0: Blocked Layout 1 |
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| Fig 2.1: Layout 2 #1 |
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| Fig 2.2: Layout 2 #2 |
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| Fig 2.3: Layout 2 #3 |
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| Fig 2.4: Blocked Layout 3 |
Layout #3 Ideas
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| Fig 2.5: Layout 3 #1 |
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| Fig 2.5: Layout 3 #2 |
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| Fig 2.6: Layout 3 #3 |
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| Fig 2.7: Blocked Layout 3 |
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| Fig 2.8: Layout Progression & Exploration |
Final Task 2: Typographic Exploration and Communication
Final Layout Progress
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| Fig 2.9: Hidden Characters and Alignment |
Fonts: Futura Std (Book, Medium, Heavy)
Point Size: 8 pt (body text), 9 pt (sub-text)
Leading: 11 pt
Paragraph Spacing: 11 pt (text, sub-text),
Line Length: 56 (body text), 46 (sub-text)
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Fig 3.0: Typographic Exploration and Communication - JPEG |
Fig 3.1: Typographic Exploration and Communication - PDF
FEEDBACK
Specific Feedback: Avoid title in the middle (gutter), watch out for ragging and alignment
REFLECTION
Experience
From this task, I got to learn different layout that would help emphasize the text content. Other than that, I struggle in keeping up with all the rules when formatting a layout and text. I am too focused on creating an interesting layout and tend to forgot to tweak the alignment, baseline, etc. I am happy with my final design because I think that it relates to the Bauhaus texts and has a great flow of reading.
Observation
I observed that the flow of a layout is very important. It helps the reader knowing what to read first and what to read next. Also, the hierarchy in a layout helps determine which is heading, text, sub-heading, sub text.
Findings
Headings placed in the middle (gutter) would cause a misalignment when printed. To avoid doing that.
FURTHER READING
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| Fig 3.0: Typographic design: Form and Communication |
Reference:
Carter, R., Day, B., Meggs, P. B., Maxa, S., & Sanders, M.
(2015). Typographic design: Form and communication.
Hoboken, New Jersey: John Wiley & Sons, Inc.
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| Fig 3.1: Page 75 |
- Balance typesize, line length, and interline spacing (leading) is needed when working with multicolumn grids.
- An adjustment to one of the variables, most likely require to change the other two variables.
- Rhythm is achieved by the repetition and contrast of columns and other visual elements.
- White space separates elements and create breathing space into the layout.
- Column intervals are used to enable the eye to flow smoothly from one column to the other.
- Grids allow typographic elements to be distributed into a clearly intelligible order.
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| Fig 3.2: Page 80 |
- Grids allow typographic elements to be distributed into a clearly intelligible order.
- Areas that are occupied by headlines, text, captions, images, and other parts are called spatial zones.
- Before assigning elements, designers are to identify all parts of the message.
- In modern design, designer works within the grid framework to present the information.
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