Design Principles - Project 2

(Week 8 - Week 10) 

Ataka Lukman Hamzah / 0350012 / BDCM Design Principles
Project 2: Sense of Place

LECTURE

Importance of Observation
  • being attentive to your surroundings
  • pay attention to details and analytical
For designers, observation can be an effective way to get ideas. Sources of observation can stem from artifacts, daily happenings, physical surroundings, and such. Being mindful of our surroundings is important. For example, connecting with nature, challenge yourself. When observing it is important to take note.


Sense Of Place
  • How to get the sense of place without adding other elements other than visuals
  • How to express the sense of the place that we have chosen
  • taking note on the observations done to our surroundings



INSTRUCTIONS


For the second project, we are require to use and apply the design principles that we have learnt in  order to express a location of our choice. 

So what I did was trying to remember the places that I have been or a place that have a history behind it. From the thinking process what I got was:

Bali
The second idea is Bali. Since my dad have works to do in Bali, my family have been visiting Bali a lot. Almost at every holidays we go and visit Bali. Until it feels like a second home to us. There are a lot of memories that have been created there. Also it has been a place for an escape for us, relaxation, and just enjoying Bali.

The most recent visit to Bali was together with my friends. It is one of the most memorable moments when going to Bali. It was at the end of school year and I am on bad terms in a relationship. So the trip with friends was really helpful. So I tried to create for this project a beach.

After the sketch I moved it to Illustrator to digitize the sketch.

Reference

For the illustration, I am going to have a similar look of minimalism and muted colors as seen in the reference. Because I think that it goes with the goal of my design to convey a relaxation and free relaxation.

Background

Beach Tent and Chairs

(1st Draft)

2nd Draft

On my second draft, I wanted to show that I am there in the scene enjoying the relaxation and being free. However, from the feedback given to me from my peers, they said that it is not necessary. Also, the main focus of this project is not you but the place itself. So I revert back to the previous draft to make it as the final outcome of this project.

One of my friends got a feedback that, what is the design trying to achieve? Does it show what you are feeling in that place?

What I want to show is the peacefulness and relaxation feeling being in the place. And yes I think that the design have not fully represent a peaceful relaxing place. So I was thinking to add a ambience sound of the beach. From an article that I read, when making an art of sense of place, what we want is the audience to feel being in the place itself and feel what I previously felt during that time. So I think that the ambience sound would create this effect of being in the place better and giving the feel of relaxation more.

So to add the ambience sound I moved it to Adobe Premiere and add ocean ambience noise into the background.




Final Outcome: Sense of Place Project 2 - MP4

Final Outcome: Sense of Place Project 2 - YouTube Video

I chose the Bali as the design work for this project because it is a memorable moment. The very first time to go on a vacation to Bali together with my friends. Also, it is a trip after a long academic year and relationship problems. So it is a well spent time with friends and an escape from all the assignments and problems in life. In this project I wanted to show what I was feeling being in Bali at that time, the feeling of free and relaxed.

FEEDBACK

Specific Feedback: 
What does this artwork wants to achieve? Does it show the feeling of being there? This is a feedback that one of my friends got, that also applies to me. To overcome this problem I added an ambience sound to achieve my goal of relaxation to the fullest.

REFLECTION

The main struggle of this project is finding the right place to be created into a design. Being observant during this pandemic time is hard, going out trying to look for inspiration. So what I did was looking back at my old photographs to find a place that creates a lot of memories which end up with Bali. As for the project, I think that it does achieve my goal of trying to showcase a place that is peaceful, relaxing and free of problems. 

    

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