Design Principles - Final Project

 (Week 8 - Week 10) 

Ataka Lukman Hamzah / 0350012 / BDCM Design Principles
Project 2: Sense of Place

LECTURE

Visual Analysis
  • Visual Analysis is a method of understanding design that focuses on the visual elements and principles
    • The purpose of visual analysis is to recognize the choices that a designer made
    • or to understand how the formal properties of a design communicate ideas
  • A critical part of visual literacy
    • helps people read and critically interpret images
    • practicing visual analysis sharpens critical judgment skills
    • and helps people seek out answers
Visual Analysis Phase
  1. Observation
Observation means closely looking at and identifying the visual elements of a design, describing them. Looking, thinking, and finding good language to communicate what you notice.
  1. Analysis
Requires to think about your observation. Think about how the specific visual elements that you've identified combine together to create a whole. Also, what are the effects on the viewer's eye. Think on how the eye is led through the artwork. 
  1. Interpretation
Observation, description, analysis of the work are fused with facts about the design work. What is the meaning of the design? What was the purpose for it to be created?



INSTRUCTIONS


Chasing Autumn - tubik.art

"November is the time to chase the late autumn, to breathe up its wet refreshing air, to see up its diversity of colours, and to have fun before the white winter comes to the area."

Visual Analysis

a.     From what I have observed, the artist uses horizontal lines to create a horizon of the earth. With the use of horizontal lines, the artist created a sense of space or a continuation of space. This is important because the illustration is, the horizontal lines would help the illustration to give out a sense of place. Other than horizontal lines, from the background, it is seen that the trees are created using a curved line. The use of curved lines for the trees helped to bring the liveliness of the illustration

In terms of shapes, the artists seem to be using rounded edge shapes. There is hardly a sharp-edged shape like a square, triangle, etc.

From the perspective of colours, the artist is trying to take a colour scheme during the autumn season. Due to the goal of showing the autumn season, the artist used warm colours such as orange, yellow, brown and dark green. Other than that, the colours are bright. With the use of bright colours, the illustration brings up positive emotions/energy to the viewers.

For the illustration, I think that the artist wants the viewers to feel being in the illustration. I can say that because of the elements used by the artist, which is trying to give that sense of place. For example, the use of warm colour, it is to emphasize the autumn theme that the artist is going for. It is seen that the artist is really emphasizing the point perspective of the work. From my perspective, the first thing that attracts my eyes is the back sole of the shoe. Compared to other elements, the scale of it can be considered large. Also, the artist positioned it using the golden ratio, which would make it a place where the human eyes fall at the first glance. But, if the eye does fall on other elements, the artist did well on making the work filled with movement that leads the eyes. For example, from the top left, the scarf would lead the eyes towards the point of perspective. The roads also lead to the point of perspective. So, the artist is using movement/flow in the work to guide the viewer's eye all around the illustration.

The theme was to create a place during the autumn season. To connect it, the artist use colours that follow what colours we would see during the autumn season. Warm colours like brown, orange, orangish green. Also, all the elements use one colour scheme which creates harmony. Also, to match with the theme, the artist nailed the choices of elements that are used during the autumn season. As I said in the previous paragraph, it is also connected with movement. Almost all the elements create leading lines towards one area.

From what I have observed and analysed, the artist is trying to give out the feeling of the autumn season to the viewers. The colour and element choices, it does give out the sense of autumn. So the artist is going for a work that gives out a sense of place, in this case, autumn. Other than that, with all the movement and flow of the elements, I think that the artist is trying to give liveliness to the work. Adding to that, I think the liveliness that the artist is trying to convey is the fun and exciting moment during the autumn. The artist is giving out that excitement also by bright colours that give positive vibes/energy. It seems that, from the description of the artwork, the purpose of the work is to encourage others/viewers to enjoy the late autumn season. The work was uploaded on November 15, 2021. Autumn is usually at September to December, meaning it is targeted to people, reminding them of the fun and excitement of autumn before it ends.


Design Ideas

So the design for this project, I would like to bring up one of my fears, which is riding rollercoasters. In this design, I would like to implement, the aspect of the sense of place from the work that I had analysed. Also, to implement the use point perspective. The main goal of the work is to give the viewers a sense of riding a rollercoaster.


So I start the project with sketching, trying to make a rollercoaster rail using the point perspective.


After trying out the point perspective, I moved to an animating app called FlipaClip. From there I created frame by frame for the rollercoaster. Then ended with the first draft. 

1st Frame Sketch

All Frame - Draft 1

After creating the sketches for all the animation. I moved on to the outlines and colouring. 

1st Frame Coloured

Coloured Frames

Here for the colors used, I am going with the usual colors for rollercoaster rides. I used pink yellow and blue. Then after coloring it in, I asked for feedback from Dr. Charles. The feedback given was that it does not seem that the rollercoaster is dropping down. So, what I did was create more frames. From 14 frames I to 17 frames. Also to add the sense of movement I used lines as if it is motion blur. 

After all, is done, I take the first frame to the illustrator to make the thumbnail of the work. In the illustrator, I  wanted to create a title for the animation. I named it 'THE DROP' because it is the most intense part of the rollercoaster and the scariest part. So I want to highlight it using the title.

I created the title using the blend tool. I create 2 copies of the title, then I change the first copy into the same color of the rollercoaster. The second one I change to a much darker color. Then go to object>blend>make. After that is done, go to object>blend>blend options>specified steps> input 50 or above. Results to this:


After the animation and the thumbnail is done. I bring both to Artivive to make the work more interactive. The idea of using Artivive is from Dr. Charles. He said that, because I wanted to give the feeling of riding a rollercoaster to the viewers, it is best to make it more interactive. So I did the animation and the thumbnail.


FINAL OUTCOME SUBMISSION

Final 'The Drop' Thumbnail - JPEG

Final 'The Drop' Animation - MOV

Final Project: Visual Analysis, 'The Drop' - JPEG
SCAN ME!


The Drop - 

so this work concept is inspired by the artwork that I have analyzed. I took the inspiration of giving out the feeling of being there in the work. So the concept behind it is, my fear. Since a kid, I have had a lot of fears, loud voices, elevators, plane rides, and ROLLERCOASTER. Basically, everything that has to do with G-force changing. So in this design, I want to show one of my fear of riding a rollercoaster. This design is an interactive design that includes an animation of a rollercoaster. This is to boost the sense of being there. I want people to feel what I feel.

Please for a better experience of the work, download the app Artivive on your mobile phone. You can scan the thumbnail above to see the overall work on Artivive. Thank You!



FEEDBACK

Specific Feedback: 
- visual analysis is still general analysis
- the rollercoaster does not seem to be going down

REFLECTION

It is a very challenging final project for me. For the visual analysis, there are many things that need to be learned from the work to be able to type much analysis of it. However, it is a great way to learn more about the things that make an artwork a good artwork. Also, it is a learning process for us to learn from different artists on how they do their work. In addition, it is also helping students to create artwork based on what they have analyzed.



Comments

  1. Ataka, I am very proud of you that you constantly have the courage to keep trying something new! Great effort and creative investment throughout this semester!

    ReplyDelete

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